Data-Driven Facebook Advertising for Authors Who Are Ready to Scale
I combine years of hands-on advertising experience with custom-built technology to run smarter, more profitable Facebook campaigns for your books.
You've already done the hard part — you've written great books, built a readership, and proven that people want what you're selling. Now you need an advertising partner who can take what's working and make it work harder.
I manage over a million dollars in annual Facebook ad spend for some of the most successful independent and traditionally published . My approach is simple: test everything, measure what matters, and let the data tell us where to put your money.
What Makes My Approach Different
Test First. Then Optimize.
Most ad managers set up a few campaigns and let them ride. I don't. In one 12-month stretch for a single author, I tested over 2,300 unique ad creatives — different images, copy variations, video formats, and audience segments — and reduced their cost per acquisition by 53%. That kind of improvement doesn't happen by accident. It happens because every dollar of spend is generating data, and I actually use that data.
Custom Technology — Including AI — Built for Book Advertising
An array of automation tools let me produce, test, and iterate on ad creative at a speed and volume that would be impossible to do manually. That includes AI-assisted workflows for copy generation, creative production, and data analysis, alongside custom video automation systems and bulk testing pipelines. My tech stack lets me do in hours what would take most advertisers weeks. That means more tests, faster analysis, and better results for your campaigns.
I use AI the way any serious advertiser should — as a tool to work faster and smarter, not as a replacement for strategy, taste, or experience. The decisions are mine. The technology just lets me make more of them.
I Track What Actually Matters
Clicks and impressions are vanity metrics. I focus on the numbers that put money in your pocket: cost per acquisition, conversion rate, and attributable read-through revenue. I measure real sales generated by every campaign so we always know exactly what your advertising is producing — not just how many people saw your ad.
Services
Full-Service Campaign Management
I handle everything — strategy, creative production, audience targeting, budget allocation, and ongoing optimization. You focus on writing. I focus on selling.
Launch Campaigns
You're about to release a new book and you want maximum impact. I'll build and execute a high-intensity campaign designed to ride the algorithms, stack early sales, and push your book up the Amazon charts when it matters most.
Promo & Backlist Optimization
We'll identify the best opportunities in your catalog for Kindle Countdown Deals and other promotions, then run targeted campaigns to extract maximum value from every deal.
Creative Production & Testing
I produce all ad creative in-house — static images, video ads, and copy variations — using custom automation tools and AI-assisted workflows that let me test at a volume most advertisers can't match. Every creative decision is backed by performance data, not guesswork.
How It Works
Catalog & Data Review
We start by looking at your existing catalog, sales data, and any previous advertising history. I want to understand your readership, your genre positioning, and where the biggest opportunities are.
1.
Strategy & Setup
I build a custom advertising strategy based on your goals — whether that's a launch push, steady backlist growth, or aggressive scaling. I set up full tracking through Amazon Attribution so we can measure real results from day one.
2.
Creative Production & Testing
I produce the initial round of ad creative and begin systematic testing — covers, copy angles, video formats, and audience segments. The goal is to find winning combinations as fast as possible.
3.
Optimization & Scaling
Once we've identified what works, I scale spend into your best-performing campaigns while continuing to test new creative and audiences.
4.
Ready to sell more books?
If you're a successful author looking for a data-driven advertising partner who actually understands book marketing, I'd love to talk.
A note on how I work: I actively use AI tools as part of my workflow — for creative production, data analysis, copywriting, and campaign optimization. It's baked into how I operate and it's a big part of why I can move as fast as I do. If that's not something you're comfortable with, I'm probably not the right fit, and that's totally okay.